By Aldo De Luca | MediaTalks, London
Investigative journalist and researcher Shrish Kulkarni may not have read the behavioural study World Without News commissioned by Newsworks that deprived regular readers from consuming news brands in order to understand the role that journalism plays in people’s lives. But at a talk held by the Reuters Institute for the Study of Journalism / University of Oxford on October 30, he expressed ideas aligned with some of its findings.
According to a summary of his speech prepared by The Reuters Institute, Shirish encouraged journalists to see their work as a service to their communities and to think much more deeply into the meaning of what they do.
โJournalism is not for journalists but for citizens,โ he said. โWe have to have citizens in our minds at every point of what we do.โ
He said that news organisations should reach out to younger audiences and people of colour, be much more transparent about their editorial processes, and acknowledge more openly the things they donโt know. And that why a diverse newsroom is much better equipped to cover the news:
โThere is racism in our newsrooms and those racist viewpoints have infected everything about our cause in society. Our discourse in journalism and politics often characterises immigrants as opportunistic and undeserving. Imagine how that kind of newsroom conversations make me and others like me feel. If people of colour were driving editorial decisions in newsrooms, all our discussions about immigration, inequality, education and crime would be entirely different. We need to address that with urgency.”
โJournalism must help us to understand the world, to locate ourselves in relation to the environment in which we live and to enable us to interact with it. It must help us to form visions aligned with our personal and community needs and interests โ.
The way he defines orientation is a combination of two of the objectives identified in the study conducted by Newsworks: Orientate and Calibrate.
This view is in line with another study by the Reuters Institute, which demonstrated that service journalism contributes to the good of society and financial sustainability, especially of the regional media, based on the experiences of local newspapers from four European countries.
Worth watching the talk, in which Kulkarni also addresses how the classic way of storytelling (the lead and inverted pyramid) should be reviewed.
The Seven takeaways from Shirishโs talk highlighted by the Reuters Institute are:
News should help their readers understand the world. Shirish encouraged journalists to think deeply about what they do. Does their work reinforce prevailing attitudes and structures or does it allow audiences to have a more comprehensive understanding of the issue at hand? He offered as an example the coverage of individual crimes: โDoes it make things better or does it drive a discourse that makes it impossible to have evidence-based discussions about rehabilitation versus punishment in our society?โ
Citizens want context, not just breaking news. โAudiences are crying out for context,โ Shirish said. And yet news outlets often prioritise breaking news to the detriment of context and understanding. โNews organisations are so focused on the habit of constantly updating the top line that the underlying point quickly becomes really difficult to unpick as a viewer if you are not watching the news every hour or even every day,โ he said. Our processes and priorities often makes us ignore structural processes like global warming. โThereโs not a big single day event to put in the diary when it comes to climate change,โ Shirish said. โThe earth doesnโt put out a press release every month, and the constant question from editors is whatโs the peg for the story, why we should be doing this now. For some bizarre reason, โwe are all going to die in a ball of fireโ doesnโt seem to be a good enough answer enough of the time.โ
Journalism should provide a space for citizens to exercise agency. โNews isnโt just happening to us as passive victims of the news. We are also citizens of our communities and have our own power. We need to offer in our coverage a way for people to feel like they are involved in the world and can make a difference,โ Shirish said, echoing some of the principles of solutions journalism. He suggested learning from game designers and theatre professionals who drive engagement by tapping into audiencesโ curiosity.
Tone should be accessible and not defined by past habits. Shirish described workshops where a group of young people of colour watched a BBC News bulletin together and were quickly turned off by the content and the tone. โWe need to find a different way of talking with people,โ he said.
The news media should listen to different perspectives. Audiences canโt be expected to trust news organisations who donโt invest in understanding them, Shirish said. He gave an example from the UK: โLess than half of our national broadcasters have a correspondent based in Wales. Even fewer national newspapers have one. What that says out loud is they donโt think Wales is important. And yet, incomprehensibly, those same organisations still expect people in Wales to trust them and engage with them. Thatโs not how relationships work.โ
Reporters should be transparent about their reporting. Audiences should know exactly how and why journalists are reporting on a particular story. Gaps in reporting knowledge should be declared openly to avoid errors and suspicions among readers. โWe are not experts,โ Shirish said. โLots of us are generalists. Sometimes we have to say โwe donโt knowโ rather than saying something that we donโt know.โ
As journalists, we should never forget human beings are hardwired for stories. โAcross cultures, stories are used as virtual reality simulators for life,โ Shirish said. โStories teach us how to navigate the world, prepare us for difficulties and ultimately tell us how to live more fulfilling lives. Isnโt this what journalism is about?โ
